my story
Some stories end with a bang. Others fade to black.
You ever sit at the bar at 2:16 AM, bourbon in hand, love lost in the rearview, and think, “This is it. Cue the credits.” The soundtrack swells, the heart sinks, and life—like some twisted indie film—rolls the credits before you even get your last line out.
That’s where Fade to Black begins.
This brand was born in that quiet space between heartbreak and rebirth. It’s for the ones who’ve been gutted by love, haunted by their own past, and yet—somehow—still wake up and throw on their boots like there’s a second act coming.
We don’t run from the pain. We wear it. We stitch the scars into denim. We screenprint the melancholy. We lace up the love letters we never sent into every thread. Fade to Black isn’t about giving up. It’s about owning the end, then writing the sequel with blood, sweat, and better dialogue.
Because the greatest stories? They never end at “The End.”
Sometimes you get a sequel.
Sometimes you get a franchise.
And if you're lucky... you get a Tom Cruise doing his own stunts kind of comeback.
Fade to Black.
Not an ending. Just a fade.
